Resources
Answers before you buy anything
Eight questions we get asked often enough to write down properly. No gated PDFs, no email required.
Written for shop owners, not for search engines
Each of these answers one question we get asked often enough to be worth writing down properly. No gated PDFs, no email required, and no article that exists only to rank.
If the honest answer to your question is “you do not need us yet”, that answer is in here.
How much should a tattoo shop spend on Google Ads?
A practical way to size a Google Ads budget for a tattoo shop, based on what a booked client is worth rather than a percentage of revenue.
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Why your tattoo shop is not showing up on Google Maps
The usual reasons a tattoo shop disappears from the Google Maps local pack, and the order to check them in.
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How to get more tattoo clients without discounting
Why discounting damages a tattoo shop’s positioning, and the practical alternatives that fill chairs without training clients to wait for a sale.
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What tattoo clients actually search for
The four kinds of search a tattoo client makes, why the subject they want tattooed matters more than the style, and where shops leave intent on the table.
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Should you take deposits, and how
Why deposits are standard for custom tattoo work, what they actually protect against, and how to take one online without a full e-commerce setup.
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How to handle a bad review as a tattoo shop
A practical approach to replying to negative reviews without arguing, plus how to build a review profile that survives the occasional one-star.
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Instagram is not your portfolio (and what to do instead)
Why a portfolio that lives only on Instagram contributes almost nothing to search, and how to turn the grid into real galleries on your own site.
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How much does a tattoo shop website cost, and why
What actually drives the cost of a tattoo shop website, why a cheap template usually costs more over five years, and what a rebuild should include.
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What to post on your Google Business Profile as a tattoo shop
Your Google Business Profile is the page most clients see before your website. What to post, how often, and what to leave off it.
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How to stop losing tattoo enquiries in your DMs
A DM is not a booking. How to give every tattoo enquiry one destination, answer the four questions that decide it, and follow up once.
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Do you need a booking system for a tattoo shop?
Most tattoo shops do not need a booking system. They need a deposit path. How to tell which one you are actually buying, and what breaks with full self-booking.
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Should your tattoo shop be listed on every directory?
Directory sprawl creates one specific problem for a tattoo shop: conflicting facts. Which directories matter, which to avoid, and how to audit what is out there.
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Want this applied to your shop?
The diagnostic is free, takes under five minutes, and tells you which function is leaking before you spend anything.