04
Ads with a ceiling
Paid search
Boosting an Instagram post is not acquisition. It is a donation to the algorithm. Paid search is different because the person is already looking for a tattoo in your city.
We run structured Google Ads that put the studio at the top of the page when someone is actively searching - terms like book, consultation, and deposit - while filtering people hunting cheap flash ideas that will never sit in your chair.
You set the budget and pay the platform directly. We never take a percentage of ad spend, because that turns every recommendation into a conflict of interest. Campaigns are wired to form fills, calls, and book clicks, and the conversion data shows up in the monthly report rather than a dashboard nobody opens.
If the site cannot convert, we do not pour budget into it. The honest sequence for most shops is fix the booking path first, then spend. We will say that even when it means a smaller monthly engagement.
What this covers
- High-intent keyword bidding with disciplined negatives
- Negatives that filter flash-hunters and price shoppers
- Transparent media ceilings, funded by the shop
- Landing experiences that can take a deposit
- Call, form, and book-click conversion tracking
- Management fee and media stay separate. Always.
What we will not do
- We never take a percentage of your ad spend
- We do not run ads to a page that cannot convert
- We do not report impressions as success
Often asked
How much should a tattoo shop spend on Google Ads?
It depends on your city and what a booked client is worth to you, not on a percentage of revenue. A practical starting point is a budget that buys roughly ten to twenty clicks a day on your highest-intent terms, held for a full month before you judge it. We would rather start too small and scale on evidence than set a number that makes you nervous.
Why do you refuse a percentage of ad spend?
Because it pays us more when you spend more, whether or not the spend works. A flat management fee keeps the advice clean: if the right answer is to spend less, we can say so without taking a pay cut.
Do ads replace SEO?
No, and treating them as substitutes is expensive. Ads buy attention now and stop the day you stop paying. SEO and content compound. For a tattoo shop the sensible order is usually: fix the booking path, get the listings right, run ads for immediate demand, and build content in parallel so you are not renting every client forever.
What if the ads do not work?
Then we tell you, with the data, and we stop. A campaign that cannot beat its own cost per booked client after a fair test is not worth defending.
The rest of the system
- Website stewardship - The shop on the internet
- Search engine optimization - Name, style, city
- Google, Maps, and Yelp - The public record
- Reviews and reputation - Proof before the consult
- Nurture - Own the next session