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The shop on the internet
Website stewardship
Most studio sites act like digital filing cabinets - outdated rosters, a gallery from 2021, and an inquiry form that dumps into an unmonitored inbox. We steward the site so it works like a front desk.
Infrastructure stays fast, mobile, and secure, routing traffic to a deposit instead of a DM. Dedicated artist pages show healed work, current flash, and each artist’s booking protocol. Walk-in information, flash availability, and multi-session custom consults stay clearly separated.
As artists come, go, or change status - including apprentices and guest spots - the public record stays true without you living in a CMS. Someone who booked a sleeve with an artist who left last month should never find out by driving to the shop.
The website is also where every other channel lands. Google Ads, the Maps profile, Yelp, and your email list all point here, so this is the page that has to close. That is why we treat the booking path as the deliverable and the design as the wrapper around it.
What this covers
- Artist portfolios with healed work, flash, and booking rules
- Separate paths for walk-ins, flash, and custom sleeves
- Hours, deposits, aftercare, and guest-spot updates
- A booking path that takes a deposit from a phone
- Speed, security coordination, and form checks
- Ongoing stewardship as the floor changes
What we will not do
- We do not build on a template you then have to fight for years
- We do not redesign for the sake of a refresh when conversion is the real problem
- We do not take your logins. Access is shared, not transferred.
Often asked
Do you use Squarespace, Wix, or WordPress?
Almost never for the shops we steward. Those platforms are fine for a brochure, but they make artist-level pages, structured data, and a real deposit path painful or impossible. If your current site is on one of them and cannot support what you need, we will say so and scope a rebuild rather than bill you to fight it.
Can you take a deposit without a full e-commerce setup?
Yes. A deposit is not a store. Most shops need one or two fixed amounts tied to a session type or an artist, and a way to refund or move it. That is a small, focused flow, and it is the single highest-leverage thing on the site for a tattoo shop.
How often do artist pages get updated?
As part of stewardship, whenever the floor changes. New healed work, status changes, guest spots, and flash drops. You send photos and facts; the public record gets corrected. Nothing sits stale for a year.
What happens to the site if we stop working together?
You keep every login and the site keeps running. Access is shared from day one, not transferred at the end. We do not hold a site hostage as a retention tactic.
The rest of the system
- Search engine optimization - Name, style, city
- Google, Maps, and Yelp - The public record
- Paid search - Ads with a ceiling
- Reviews and reputation - Proof before the consult
- Nurture - Own the next session