06
Own the next session
Nurture
If Instagram shuts the account tomorrow, can you still reach the people who sat in the chair? For most shops the answer is no, and that is a business risk, not a marketing preference.
We help you build an owned audience through email and SMS: aftercare sequences, a check on the heal, and a quiet seed for the next piece. The list is the only channel where nobody can change the algorithm or charge you again for people who already know you.
Last-minute openings and flash days go out to a local list instead of dying in the grid. A cancellation on Thursday becomes a booked chair on Friday, at no acquisition cost, because you already own the relationship.
The database stays with the shop. Social feeds the site and the listings; it is not a second business you have to run. We are not interested in posting for its own sake.
What this covers
- Aftercare and rebooking email, with SMS where you already use it
- Heal check-ins that earn the second session
- Waitlist and cancellation broadcasts for openings and flash days
- Audience ownership stays with the shop, permanently
- Social connected to the site and listings, not posting for its own sake
- No engagement-bait, no fake giveaways
What we will not do
- We do not rent you a list that stays with us
- We do not send blasts that make people unsubscribe
- We do not run giveaways to buy followers
Often asked
We do not have an email list. Where do we start?
At the counter and at checkout: one field, one reason, and a sentence explaining what they will actually receive. Aftercare instructions are the honest hook, because people want them. Most shops can build a real list from clients they already have.
Is SMS or email better?
SMS gets read and email gets kept. For a cancellation broadcast SMS wins; for aftercare and rebooking email is better because it can hold a photo and a link. Most shops end up using both, for different jobs.
Do we keep the list if we stop working with you?
Yes. It is your audience and your platform account. We export it and hand over the logins. A list is the one marketing asset that should never be held hostage.
How often should we email?
Less than agencies usually push, more than shops usually manage. A predictable rhythm tied to real shop events - flash days, guest spots, openings - beats a fixed calendar of filler.
The rest of the system
- Website stewardship - The shop on the internet
- Search engine optimization - Name, style, city
- Google, Maps, and Yelp - The public record
- Paid search - Ads with a ceiling
- Reviews and reputation - Proof before the consult