03
The public record
Google, Maps, and Yelp
When a client is driving to the chair, they trust Maps. When they check hours, they open Google. Listings that lie erode trust instantly, and they are the most common reason a shop loses a booking it already earned.
We take ownership of the external footprint so the shop on the street matches the shop online. Name, address, phone, and hours stay locked across Google, Yelp, Bing, and Apple Maps. Holiday hours, convention closures, and guest spots get posted before someone drives across town for a closed door.
Profile imagery is curated so studio shots and fresh healed work push outdated customer photos down the feed. Categories and services get aligned to the work you actually want more of, which changes who Maps shows you to. Analytics and Tag Manager make that local demand visible in the monthly report instead of a guess.
This is also the channel most shops neglect because it is not “real marketing.” In practice it decides whether the person already looking for you books with you or with the shop two blocks over.
What this covers
- NAP synchronization across Google, Yelp, Bing, and Apple Maps
- Holiday, convention, and guest-spot updates before they matter
- Categories and services aligned to the work you want more of
- Photo and post cadence that looks like the current shop
- Review signals kept aligned with the listing
- Analytics and Tag Manager so local demand is visible
What we will not do
- We do not buy reviews or incentivise them
- We do not stuff keywords into a business name that is not your name
- We do not promise the local pack. We make you eligible and we measure it.
Often asked
We already claimed our Google profile. What is left to do?
Claiming is step one. The work is keeping it true: hours that change for holidays, categories that match the work you want, fresh photography, posts, and reviews that get answered. Most claimed profiles we audit are substantially wrong within a year of being set up.
Does the Google Business Profile actually drive bookings?
For most shops it drives more calls and direction requests than the website does, because it answers the question the client is asking in that moment. It is the highest-intent surface you have, which is why we treat it as a managed asset rather than a one-time setup.
Someone left us a bad review. What do you do?
We reply, professionally, in the shop’s voice, and we do not argue. A calm, specific reply to a bad review does more for the next prospect than ten five-star ratings, because it proves someone is paying attention. We do not buy reviews and we do not script fake gratitude.
Do you manage Yelp too?
Yes, where it matters in your market. In some cities Yelp is a real channel and in others it is noise. We will tell you which one yours is rather than billing you to be everywhere.
The rest of the system
- Website stewardship - The shop on the internet
- Search engine optimization - Name, style, city
- Paid search - Ads with a ceiling
- Reviews and reputation - Proof before the consult
- Nurture - Own the next session