Pricing
What you pay for, and what you never pay for
A flat fee for the work. A separate budget for ads that stays in your name. No percentage of spend, ever.
Fee and media are two different things
Our monthly fee pays for the work. Your ad budget pays the platform. They never touch, and we never take a percentage of what you spend on ads.
This is unusual enough to be worth explaining. Most agencies that run ads bill a percentage of spend on top of a retainer, which means their revenue goes up when your spend goes up - whether or not the spend is working. It also makes “spend more” the answer to almost every question.
We charge a flat fee for the work and you hold the ad account. If the honest recommendation is to spend less, or to spend nothing until the booking path is fixed, we can give it without taking a pay cut.
The same applies to every tool in the stack. Hosting, listings, email platforms, and analytics are billed to you, in your name, on your card. You keep every login. Access is shared, not transferred.
What the fee buys beyond output is attention. Every plan includes a 90-minute account review and strategy session each month, regular check-ins in between, and a direct line for support and technical issues whenever they come up. You are not routed through an account manager to reach the person doing the work.
| Plan | Fee | What you get | Best for |
|---|---|---|---|
| Foundation | $499per month | One consumer guide per quarter, FAQ schema, booking path, listings, technical foundations, a written monthly report, and a 90-minute review and strategy session. | A dependable baseline. |
| Growth | $999per month | Everything in Foundation plus ads management, a monthly motif or style page, two guides a quarter, nurture, Instagram harvesting. | Growth on purpose. |
| Rebuild | Projectwritten scope | 25-45 pages, full schema stack, redirect map, performance and accessibility pass, booking path, handover. | When the current site cannot be saved. |
| Studio | Customproposal | Multi-location, guest-spot programmes, apprentice pages, physical media, larger ad budgets. | Scoped in writing. |
What is never on the invoice
- A percentage of your ad spend
- Setup fees that reappear every year
- Charges for platform accounts in our name
- A contract that outlives the work
- Ranking guarantees, because we cannot honestly sell them
What is on it
- A flat monthly fee, named in advance.
- A written media ceiling if you advertise. You can lower it at any time.
- The hours the work actually took, in the monthly report, next to what it produced.
- A notice period, not a lock-in.
Why is the monthly fee not a percentage of ad spend?
Because a percentage pays us more when you spend more, whether or not the spend works. A flat fee keeps the advice clean.
Do we need to advertise at all?
No. Foundation does not include ads and most shops start there. Advertising is worth doing once the site can convert the click.
What does a rebuild cost?
It is scoped and quoted as a fixed one-time project after we see the current site and the search demand in your market. Scope drives the number: page count, redirect complexity, and whether there is a booking path to build.
Is there a contract?
A notice period, not a lock-in. We would rather earn the next month than hold you to it.
Not sure which one fits?
Tell us about the shop and the part that is leaking. We will recommend a scope, and starting smaller is allowed.