02
Name, style, city
Search engine optimization
Ranking for “tattoo shop near me” is only half the battle. High-value clients search by intent and style, and almost no shop has a page for the thing they actually want tattooed.
We build a search strategy that captures the work your artists actually want to be doing - American traditional, fine line, realism, Japanese blackwork - plus shop-name and artist-name demand. Technical foundations, clean architecture, and schema that tells Google what you do and where.
The layer above styles is where the money is. Someone searching for a specific motif - a dragon, an oni mask, a samurai, a cherub - is much closer to booking than someone typing “tattoo shop.” That intent is almost entirely unclaimed in most markets, because building those pages takes real work and almost nobody does it.
We also write the consumer guides that capture pre-purchase research: what a tattoo costs, whether it hurts, how to plan a first tattoo, how to care for one. These are national-volume terms with low difficulty, and they do not depend on you having a portfolio to show. We do not sell guaranteed rankings.
What this covers
- Style, motif, and city pages worth ranking, not one generic “tattoos” blob
- Motif pages built only where you have real work to show
- Consumer guides that answer cost, pain, first tattoo, and aftercare
- Technical SEO: self-referential canonicals, URL structure, sitemap, robots
- Full schema stack: LocalBusiness, WebPage, BreadcrumbList, Service, FAQPage
- Search Console stewardship and query review every month
- A redirect map from any legacy URL that earned a backlink
What we will not do
- We do not sell guaranteed rankings
- We do not publish thin pages for keywords you cannot back up
- We do not write filler. If a page cannot earn a click, it does not get built.
Often asked
How long before we see results?
Technical fixes can move within weeks. Content that competes for a real term usually takes three to six months to mature, and competitive city terms longer. Anyone promising page one in thirty days is guessing or buying ads and calling it SEO.
Do you build motif pages for every style we offer?
Only where you have real work to show. A motif page with no portfolio behind it converts badly and reads as filler. We pick the motifs your artists actually want more of, and we build those first.
What is a redirect map and why does it matter?
Every shop that has been online for years has old URLs - /contact-us.html from an old GoDaddy site, old blog posts, an artist page for someone who left. If those URLs have backlinks or rankings and they are not redirected, the rebuild throws that authority away. Mapping them before launch is unglamorous and it is one of the most valuable things we do.
Do you write the content?
We draft it and you approve it. You know your shop and your artists; we know what the query wants. Nothing publishes that the shop has not signed off on.
The rest of the system
- Website stewardship - The shop on the internet
- Google, Maps, and Yelp - The public record
- Paid search - Ads with a ceiling
- Reviews and reputation - Proof before the consult
- Nurture - Own the next session