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What to post on your Google Business Profile as a tattoo shop
Most shops set their profile up once, verify it, and never touch it again. It is the single most-viewed page you own, and it looks abandoned.
The profile is not a listing. It is a feed, and it is judged like one. A shop whose last photo was uploaded in 2023 reads differently to a client than one with something from this month, even when the work is identical.
What actually belongs in a post
- Fresh healed work. Healed beats fresh every time, because the person reading is usually deciding whether to trust you with their first tattoo.
- Flash drops and flash days, with the date and the terms.
- Guest spots and new artist announcements, including the dates they are on the floor.
- Holiday hours and convention closures, posted before someone drives across town.
- One good studio photograph a month, so the room looks like the room.
What to leave off
Discount posts train the clients you most want to keep to wait for a sale. Reposted memes and engagement bait look like a different business. And anything that promises a result you cannot control - “book now, no waiting” when your chair is booked six weeks out - costs you more trust than the click is worth.
Photographs do more work than posts
Clients scroll the photo grid before they read a word. Upload healed work consistently rather than in one burst, because a hundred photos in one afternoon followed by a year of silence is a pattern that reads as a shop that tried a marketing agency once.
Your own photos also push down the old customer snapshots sitting at the top of the feed - the blurry one from a hen party in 2019. You cannot delete those, but you can out-publish them.
Use the Q&A section before anyone asks
The questions section is public and anyone can answer it, including people who are wrong. Seed it yourself with the questions your counter answers every day: do you take walk-ins, what is the minimum, how do deposits work, do you do cover-ups, how far ahead are you booked. Answering them there is not spam; it is the difference between a client arriving informed and a client arriving annoyed.
Cadence that survives a busy week
One post a fortnight, held for a year, beats a post a day for a fortnight followed by nothing. The cadence matters less than the fact that it never looks abandoned. Put it in the same rhythm as something you already do - the day you pay the artist, the day you order supplies - so it does not need its own habit.
Measure the three things it produces
Calls, direction requests, and website clicks, all reported in the profile dashboard. Those three numbers tell you whether the profile is working far more honestly than impressions do. For most tattoo shops the profile produces more calls and more direction requests than the website does, which is exactly why it deserves the same attention.
How often should a tattoo shop post on Google?
One or two posts a fortnight is plenty, and consistency matters more than volume. A profile that is updated in a steady rhythm reads as an operating business; a burst followed by a year of silence reads as the opposite.
Can I delete old customer photos from my profile?
Not directly. You can report images that violate policy, but the practical answer is to out-publish them by uploading your own curated work consistently until the old snapshots are no longer in the first screen.
How often should a tattoo shop post on Google?
One or two posts a fortnight is plenty, and consistency matters more than volume. A profile that is updated in a steady rhythm reads as an operating business; a burst followed by a year of silence reads as the opposite.
Can I delete old customer photos from my profile?
Not directly. You can report images that violate policy, but the practical answer is to out-publish them by uploading your own curated work consistently until the old snapshots are no longer in the first screen.
Want the version built for your shop?
Tell us about the shop and the part that is leaking. We will recommend a scope - and starting smaller is allowed.