Tattoo shop marketing
Tattoo shop marketing, run as one system
Six functions, one plan, and one honest answer about which part is currently costing you bookings. You keep the logins.
Most shops are sold channels, not a system
A website from one person, ads run by another, a profile nobody has touched since 2021, and a review request that happens when someone remembers. Each piece is defensible on its own. Together they are not a system, so nobody can tell you which one is producing bookings.
Tattoo shop marketing is not a channel decision. It is the question of which of six functions is currently leaking, and what to fix first. That is what the diagnostic exists to answer.
We run the six functions below as one operation, against one monthly plan. You stay on the machine.
The six functions
Every engagement is some combination of these. Each one is a real page, not a bullet point.
01
The shop on the internet
Website stewardship
Most studio sites act like digital filing cabinets - outdated rosters, a gallery from 2021, and an inquiry form that dumps into an unmonitored inbox....
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02
Name, style, city
Search engine optimization
Ranking for “tattoo shop near me” is only half the battle. High-value clients search by intent and style, and almost no shop has a page for the thing...
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03
The public record
Google, Maps, and Yelp
When a client is driving to the chair, they trust Maps. When they check hours, they open Google. Listings that lie erode trust instantly, and they...
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04
Ads with a ceiling
Paid search
Boosting an Instagram post is not acquisition. It is a donation to the algorithm. Paid search is different because the person is already looking for...
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05
Proof before the consult
Reviews and reputation
Angry clients always know where to leave one star. Thrilled clients walk out and forget. That asymmetry is the whole problem, and it is fixable...
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06
Own the next session
Nurture
If Instagram shuts the account tomorrow, can you still reach the people who sat in the chair? For most shops the answer is no, and that is a business...
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What we will not sell you
- Guaranteed rankings, bookings, or revenue. Nobody can honestly guarantee them.
- A percentage of your ad spend, which would pay us more when you spend more.
- Purchased reviews or invented case studies.
- A twelve-month lock-in. We use a notice period.
- Stewardship on a site that cannot be saved. We will say so and scope a rebuild instead.
What we will tell you
Which function is leaking, in order, with the evidence. Starting smaller than you asked is allowed. If Foundation is the honest fit, we will say that even when you asked about Studio.
And if the honest answer is that you do not need us yet, that is what the diagnostic will say.
What does tattoo shop marketing actually involve?
Six functions: the website and its booking path, search visibility, the Google and Yelp listings, paid search, reviews and reputation, and follow-up through email or SMS. Most shops have some of them and are missing the one that matters most.
How much does it cost?
Foundation is $499 a month, Growth is $999, and a rebuild is scoped as a one-time project. Ad spend is separate and stays in your name. There is a full pricing breakdown on the pricing page.
Do you work with shops outside San Diego?
Yes. We are based in San Diego and most of the local-pack work is regional by nature, but the website, content, listings, reviews, and nurture work travels. We work with shops across the United States.
Do we have to advertise?
No. Foundation does not include ads, and for many shops the right first move is fixing the booking path before spending a dollar on traffic.
What if we already have an agency?
Then the diagnostic is still useful, because it will tell you which function is producing and which is being billed for. We will tell you if the honest answer is to stay where you are.
Find out which one is leaking.
The diagnostic takes under five minutes and asks the questions that matter: intake, current channels, and where the drop-off is.